The number of promotions in casual dining has increased by 25%. Special price offers in casual dining are less common in quick service restaurants (QSR), accounting for 43% of promotions, according to a report by Meaningful Vision. Their data indicates a significant rise in restaurant promotions, with casual dining promotions climbing by 25% in QSRs and 13% in the first half of 2024. In contrast, the delivery sector saw a modest growth of 3%, where promotional deals are already abundant and a typical aspect of the market.<\/p>\n
Price promotions are the preferred tactic among the UK\u2019s leading brands, making up 64% of promotional activities in casual dining. However, the nature of dine-in promotions differs from those offered in the delivery channel. Over one-third (36%) of promotions include free or additional products. For example, Frankie & Benny\u2019s gives a free pizza with any drink purchase, and ASK Italian provides a \u201c2 for 1\u201d deal on main meals or a free dessert with a main meal using an email code. TGI Fridays also runs “Kids eat for free” promotions.<\/p>\n
Absolute discounting is less common than price promotions or special offers, representing 28% of promotions in the delivery channel and 15% in dine-in promotions.<\/p>\n
Maria Vanifatova, CEO of Meaningful Vision, commented on the trend: “The UK foodservice industry is witnessing a surge in promotional activity, driven by the need to attract and retain customers in a competitive market. While price promotions remain dominant, we are observing a growing emphasis on special offers, freebies, and targeted deals. Restaurants are leveraging digital platforms and tailoring promotions to specific demographics and times of day to maximize their impact.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The number of promotions in casual dining has increased by 25%. Special price offers in casual dining are less common in quick service restaurants (QSR), accounting for 43% of promotions, according to a report by Meaningful Vision. Their data indicates a significant rise in restaurant promotions, with casual dining promotions climbing by 25% in QSRs […]<\/p>\n","protected":false},"author":1,"featured_media":5588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-restaurant-news-uk"},"_links":{"self":[{"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5587"}],"collection":[{"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5587"}],"version-history":[{"count":0,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/5587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=\/wp\/v2\/media\/5588"}],"wp:attachment":[{"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/restaurantnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}