Chipotle Mexican Grill is introducing its Halloween tradition ‘Boorito’ to Europe, offering a £6 entrée in the U.K. and a €7 entrée in France. This event, taking place in restaurants from 3 p.m. to close on October 31, invites guests in costume to enjoy a discounted entrée.
With 20 locations in the U.K. and six in France, Chipotle is expanding its Halloween festivities. Additionally, the brand has launched its first-ever costume collection in collaboration with Spirit Halloween, featuring costumes like a Chipotle napkin, fork, water cup, burrito, and to-go bag, inspired by popular memes.
The ‘Boorito’ celebration, which began in the U.S. and Canada in 2000 and 2009 respectively, offers discounted meals for customers in costume.
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