The Belfry Hotel & Resort, located in Royal Sutton Coldfield, has appointed Katie Niland as Commercial Director. This promotion reflects her strong track record in inspiring excellence and fostering growth, and she will now guide the prestigious resort through its £80 million expansion project.
With over thirty years of experience in hospitality and a decade as Sales Director at The Belfry, Katie is well-equipped for this new role. She will enhance the resort’s commercial performance by bringing together the sales, revenue, resort desk, and marketing teams under one unified and inspiring strategy.
Katie expressed her enthusiasm about her promotion, stating, “It’s such an exciting time for The Belfry, so becoming Commercial Director is an incredible opportunity. I have a fantastic team around me and, together, I know there will be no limit to what we can achieve. As we cement The Belfry’s reputation as a world-class leisure and events destination, I’m energised for the task ahead and excited by its potential.”
An advocate for female equality and a dedicated champion of the industry, Katie was recognized in 2022 with a spot on the Boutique Hotelier Power List for her contributions. She is involved in various associations, including mia and beam, and actively participates in speaking engagements and facilitates events hosted at The Belfry.
Chris Eigelaar, Resort Director at The Belfry, commented, “Katie has been an incredible asset to our team and fundamental to The Belfry’s success. Under her leadership, our commercial team will be more dynamic than ever before and drive the resort to even greater heights.”
The Belfry is currently developing its largest events space, The Masters Suite, set to open in September 2025, along with a state-of-the-art Leisure Club and an expansion of The Ryder Grill, its 2AA Rosette restaurant, by over 150 covers.
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