The recent strategic investment sees QSRP acquiring a majority stake in the pan-Asian QSR brand Chopstix for an undisclosed sum, aiming to boost its growth across the UK and Europe. This follows Chopstix’s recent expansion, as it opened its first site outside the UK and Ireland in Romania at Bucharest’s Henri Coandă International Airport.
Menashe Sadik, co-founder of Chopstix, stated, “This partnership will enable us to scale our business and to drive the Chopstix experience to new markets in Europe. We look forward to partnering with the team at QSRP and delivering long-term growth and success for both our businesses.”
Founded in 2014, QSRP boasts a diverse portfolio of over 1,240 restaurants, including 144 virtual kitchens, across multiple countries. Its brands comprise the Belgian burger chain Quick, the French-style taco chain O’Tacos, and Dunkin, the largest coffee and donut brand in the United States.
QSRP’s investment in Chopstix is part of its strategy to expand and diversify its brand portfolio within key growing QSR segments and enhance its presence in the UK market. The collaboration is expected to create significant value by leveraging QSRP’s industry expertise, operational capabilities, and strategic resources to support Chopstix’s upcoming growth phase.
Alessandro Preda, group CEO at QSRP, remarked, “This investment is a testament to our confidence in Chopstix’s potential to become a leading QSR player across Europe. Together, we will work to elevate the Chopstix brand and bring its delicious and convenient offerings to a wider audience. This agreement also marks QSRP’s entry into the dynamic UK market, extends our brand portfolio into the pan-Asian and healthier cuisine segment, and strengthens our position as a leading player in the European quick service industry.”
Chopstix currently operates around 150 sites across the UK and Ireland, primarily under its core brand. The company also owns the Yangtze and Chozen Noodle chains, the latter of which it acquired in March 2023.
